CocaCola VS Pepsi

We know CocaCola and Pepsi are competitors. And they are famous all over the world. Typically they express their products in their ads using unique way. We have seen many ads of Pepsi and CocaCola.  Here are their ads.

This pictuer is Pepsi's ad. There are quite Pepsis and a CocaCola. Pepsi explains that CocaCola can't win Pepsi showing the pictuer like they are people. And the CocaCola is bleeding in the middle. I think this is the good way to explain that Pepsi and CocaCola are rival and it makes Pepsi can be a good product.
But after that, CocaCola made an ad similar Pepsi's.

CocaCola brings another friends like bottles and they revenge to Pepsi the same way. So Pepsi is bleeding in the middle like their own ad. Pepsi doesn't have bottle product, CocaCola use this part. If you see both ads, you might think that CocaCola win. Pepsi started the fight first but because of this ad, they are showed like loser.

These are very simple ads but they can explain everything. When I saw these pictures, I thought they were very fun and I could know what they want to express. They wrote nothing in the pictuers and said nothing. Although they didn't explain their merit, this is because everyone in the world knows them.

Usually people have thier own taste, so people may not be effected these ads. Once people saw these ads, they can't forget. These ads are very clever.